I’ve been asked enough about what I think about Jay-Z’s partnership with the NFL that I thought I would share my thoughts here in the form of a story.
Imagine you work for Harold’s Grass N Feed and one day on your way to work you see a cow being slaughtered inhumanely at Bobby Lee’s farm a few miles from Harold’s. You are so disturbed by how Bobby Lee nem treat their cows that you decide to make a demonstration at work.
Bobby Lee comes into the grass and feed store all the time, but you don’t care because you believe the cows should be treated more humanely. You know you’re putting your job on the line, but the injustice you’ve witnessed is too great for you to stay silent.
Soon after your first demonstration, other co-workers join you, and the display draws the attention of the local media. They ask you why you’re demonstrating. “I don’t believe we should slaughter animals inhumanely in this town,” you say into the camera. “I’ll continue my demonstration until something changes.”
Soon after the media picks up the story, it becomes all anyone wants to talk about all over town. Some people are angry that you’re protesting at work – especially Bobby Lee. The local PETA group is thrilled that someone is bringing attention to animal rights, and others are on the fence. The local media LOVES it because people keep tuning in to hear the latest developments.
Months pass and Harold calls you in and says they have to suspend you indefinitely. It turns out Bobby Lee called and said he would be shopping at Menard’s as long as you were making a fuss at work. Harold knows he can’t outright fire you, so he finds a way to get you away from the store by suspending you quietly.
Months go by, and you’re basically unemployed. A few of your co-workers continue to protest, and tho the media doesn’t talk about the cows every day anymore. Bobby Lee’s farm is still killing cows inhumanely every day, and now, more and more people are becoming aware of the cruelty of Bobby Lee’s farm.
People are curious about why you aren’t at work anymore, and that becomes a part of this story as well. From time to time, the media will talk about how many days it’s been since you were last seen at work.
Harold insists that they’re just not scheduling you, but it has nothing to do with your demonstrations.
Due to the rising pressure from the local PETA groups and the conscientious people of the community, Harold feels the need to get involved in advocating for the cows. Harold doesn’t care about the cows, but he knows that he doesn’t want his store to be on the wrong side of history when 50 years from now the town re-tells the story of the cows.
Harold decides to take some money and bring in a consultant to help put together a campaign to save the cows. He decides to hire a well-known figure from the community named Jerry. Jerry agrees to help, and they have a press conference to announce their new initiative.
Jerry is a friend of yours who you met when you began to demonstrate several months back. He’s worked with PETA on other animal rights projects and is highly respected amongst animal lovers. Jerry has been an outspoken supporter of you getting back to work, but he never talked to you about his plans to work with Harold.
The media covers the story of Harold and Jerry’s new collaboration to commit dollars and action to save the cows, but Harold continues to keep you suspended from work indefinitely.
How do you feel about Harold and Jerry? That probably sums up my thoughts on the partnership between Jay Z and the NFL.